TikTok Live Streams for Brands
Viki Angels streams live on TikTok most days, in English, to an audience of 1,482,388 followers as of 15 September 2026. Brands book those streams for product drops, launches, store openings, live shopping for e-commerce, and Q&A sessions. She is based between Warsaw and Istanbul, works with brands worldwide, and also posts to Instagram, YouTube, Snapchat and Facebook — roughly 1.55 million followers in total, listed in the media kit.
What a brand live stream includes
A brand live stream with Viki Angels is a named segment of roughly 15 to 30 minutes inside a longer TikTok stream, in English, with the product handled on camera while the chat asks questions. TikTok’s branded content toggle is on, the replay stays on the profile, and vertical clips plus one report are delivered afterwards. What is agreed before the date:
- A prep call covering the product, the claims that are approved, and anything that must not be said on air.
- A segment of roughly 15 to 30 minutes, scheduled at a point in the stream where the room is already full.
- The product handled on camera — unboxing, try-on, demonstration, or a walkthrough with the chat asking questions in real time.
- A pinned link for the duration of the segment, or a TikTok Shop basket in the markets where TikTok makes it available.
- TikTok’s branded content toggle switched on for the stream, and the partnership stated out loud rather than only labelled.
- The replay kept on the profile, plus vertical clips cut from the segment and delivered as files.
- One report afterwards: viewers, watch time, comment volume and the clips.
How a live stream is booked
A live stream is booked in three steps and a date is usually free within the week: send the brief through the collaboration form, take a short call to agree the segment and the approved claims, then receive written confirmation of the date, the deliverables and the rights before anything is produced.
- Send the brief through the collaboration form: product, date window, markets, and whether you need paid usage rights afterwards.
- A short call to agree the segment, the claims and the schedule. Every brief is answered within two working days.
- Written confirmation of the date, the deliverables and the rights before anything is produced.
Why live rather than a post
A post is finished before anyone sees it. A live stream is not. The audience asks questions while the product is on camera and gets answers in the same minute, which is why live works for products that need to be explained, not just shown. That exchange is also the part a brand cannot script and cannot repeat. The replay and the clips still leave you with a reusable asset afterwards.
Swipe to see the full table
| Sponsored post | Live segment | |
|---|---|---|
| Format | A finished vertical video, posted when it is ready | A named 15 to 30 minute segment inside a longer stream, booked to a date |
| Audience questions | Answered in the comments after publishing | Answered on camera in the same minute |
| Disclosure | Platform label, plus #Ad at the front of the caption | Branded content toggle, plus the partnership stated out loud on air |
| What you keep | The post on her profile | The replay on her profile, vertical clips delivered as files, and one report |
| Priced by | Deliverables, markets and licence period | The date and the segment length |
| If it is interrupted | — | Rescheduled at no extra cost, or the segment fee refunded |
Languages, locations and availability
Every stream is in English. Viki Angels is based between Warsaw and Istanbul and streams on Central European Time, which overlaps the working day across Europe, the Middle East and the east coast of the United States. Streams run most days, so a date is usually free within the week.
What she does not stream
Gambling, tobacco, vaping, weight-loss and crypto products are declined on live, along with anything age-restricted. The reasoning, and the same list applied to every other format, is in the brand partnership FAQ.
Questions brands ask about live streams
How long is a brand segment inside the stream?
Usually 15 to 30 minutes. Shorter than that and the chat has not warmed up to the product; much longer and the room turns over. The segment sits inside a longer stream rather than being the whole broadcast, so the audience is already there when it starts.
What does a live stream cost?
Live is priced by date and time rather than by post count, because what you are buying is a scheduled slot in front of a live audience. Budget bands on the collaboration form run from under €2,500 to €25,000 and above, and a live segment is quoted inside that range against the segment length, the markets, whether you want the clips licensed for your own paid media, and whether you need category exclusivity around the date. Send the brief and you get a number, not a rate card.
Can the stream be run as an ad afterwards?
Yes, and it is agreed separately. Clips from the segment can be licensed for the brand’s own channels and paid media, or authorised as TikTok Spark Ads so the ad runs from her handle with the engagement staying on the original post. The licence period is written into the contract before the stream.
What happens if a stream is interrupted or the date moves?
If a live stream is interrupted or the date has to move, the segment is rescheduled to the next available date at no extra cost, and if your campaign window cannot be moved the fee for that segment is refunded. Both are written into the written confirmation before the stream rather than left to good will. Live breaks sometimes — a connection drops, a platform issue, illness — and this is what happens when it does.
Are live viewer numbers shared before booking?
Yes, on request. Average and peak concurrent viewers, average watch time, session length and audience countries are exported at the time you ask and sent as dated screenshots from TikTok’s own LIVE analytics, along with the rest of the media kit. This matters because TikTok’s brand-facing tooling shows buyers little or no live data — those figures come from the creator. The public base is fixed and checkable: 1,482,388 followers as of 15 September 2026, with streams running most days.
Book a live stream
Send the brief through the collaboration form, or email info@vikiangels.com. Every brief is read and answered within two working days.